Retail marketing is a serious business, and it involves a lot of tough decisions, sticking to a strict budget, and dealing with different people. But it doesn’t mean you can’t go all out and have some fun when coming up with the design. In all honesty, the ability to create your own custom pallet display is one of the top reasons why many retailers choose this type of promotional marketing in the first place.

Depending on the type of product you will be selling, you can go from adding just a hint of creativity to going the extra mile. The options are endless with a corrugated pallet display, and below we’ll show you just how imaginative you can be while still staying on-brand.

If you don’t want to go all-out into designing the entire display into the same shape as your product, then you can choose to highlight instead. Pick a spot where you want to display a large-scale image of your product and customize it into the same shape. Yes, it can be done. For instance, your tube of toothpaste can be in one corner of the paper pallet display. If it seems like capturing the product’s shape would be too complex, choose an image from your promotional campaign instead.